The Storyteller’s Secret: Why Some Ideas Catch on and Others Don’t | with Carmine Gallo

Storytelling is the most underrated skill [among entrepreneurs].

~ Ben Horowitze, famed venture capitalist

Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. From Steve Jobs to Sheryl Sandberg to Richard Branson, successful leaders study and practice the art of storytelling in order to attract top talent, increase workforce engagement, and launch movements. In fact, in our work at Aspendale helping clients with their workforce communications, storytelling is almost always a component of the overall strategy.

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Let’s Get Visual: 6 Engaging Ways to Use Images

Visual communication always gets more attention than written or verbal alone. And with the information and media-overload that everyone now experiences, visual communication is no longer an option when you are trying to influence, lead, or even simply inform people.

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Are You Making the Most of Mobile Communication? The Time Is Now.

Communication is changing rapidly. Technology has transformed not only how we consume and absorb information, but it has also transformed what captures our attention, keeps us interested, and motivates us to take action.

In their recent book, The Mobile Mind Shift, authors Ted Schadler, Josh Bernoff, and Julie Ask of Forrester Research describe the mobile mind shift as “the expectation that I can get what I want in my immediate context and moments of need.” They go on to say that what has “shifted” is in fact our behavior.

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Are You an Engaging Leader, or Just a Smooth Talker?

If communication is a tool for cultivating and influencing, then communication is power … the power to make a difference in people’s lives, for better or worse.

Unfortunately, the history of the world is full of leaders who use their power of communication for selfish reasons. For example, Adolf Hitler had a magnetic charisma but used it to make himself a dictator at the expense of the lives and freedom of millions of innocent people. Even saintly Abraham Lincoln used his incredible power of empathy for some arguably self-centered purposes, such as predicting (accurately) what his political opponents would do — several steps ahead of time, as in a game of chess.

But studying and practicing communication principles — not just communication skills such as public speaking — will help you be a genuine leader who is making a positive difference. The full communication discipline is the art and science of inspiring trust and action. That goes deeper than mere skills, and it can help you leave the world a better place than you found it.

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Say This, Not That! Tips to Improve Workforce Health Engagement

At most organizations, a workforce health strategy includes communication and education to motivate and equip employees and their families to reduce health risks, improve well-being, and prevent the development of serious (and expensive) health problems.

But according to research scientist Tom Rath, the typical health messages aren’t very effective in motivating people on an ongoing basis to make healthier decisions – surprisingly, not even for people who already face life-threatening conditions. Tom’s own experience battling cancer for over two decades bears out that it doesn’t consistently influence his behavior when faced with choosing a burger and fries versus a healthier lunch.

Rath’s new book shows that it’s more effective to connect better daily decisions with short-term wins and incentives.

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