Integrated Media Campaigns

In any communication strategy, it’s important to consider what communication channels or tactics will best connect with each stakeholder. Sometimes, a single form of media is sufficient — for example, a face-to-face meeting. Many times, better results will be achieved from multiple tactics — for example, a face-to-face meeting, a series of short videos, a series of posters, and a contest. This approach builds in redundancies to ensure everyone truly hears the messages at least once … or for greater impact, three times. It also allows the various tactics to reinforce each other, provides opportunities for more people to get involved, and allows for commitment to build over time.